Advertising device



March 16 1926. 1,577,213

R. sQFENNER- -ADVERTISING DEVICE Filed April 15, 1925 INVENTOR YATTORNEYS Patented Mar. 16, 192.

UNITED STATES RAY s. FENNEB, or" NEWARK, NEW JERSEY.

ADVERTISING y DEVICE.

Application led April 13, 1925.

To aZZ whom t may concern:

Be it known that I, RAY S. FENNER, a citizen of the United States, and aresident of Newark, `in the county of Essex and State of New Jersey,have invented a new and Improved Advertising Device, of which thefollowing is a full, clear, and exact description.

This invention relates to an advertising device. An object of theinvention is to provide a simple, efhcient, compact and durableadvertising device which displays matter to be advertised in a uniqueform and employs a minimum number of simple parts to effect theadvertisement.

.The invention is illustrated in the drawings, of which- Figure 1 is asection through one form of the device; l

Fig. 2 is a front elevation; and

Fig. 8 is a section through a modified form of the device.

The forms of the invention shown in the drawings are preferred forms,although it isunderstood that modifications in the construction andarrangement of the parts andin the character of the materials used maybe adopted without departing from the spirit of the invention as setforth in the appended claims.

In the preferred form of the invention, I provide a box or container 10having an opening 11. Adjacent this 'opening and within the box 1f) is ascreen 12, which is preferably made of some material, as shown in Fig.1, that will transmit light readily and also is preferably highlylVithin the box I dispose a lamp 16 which casts its light through thescreen 12 and through the perforations in the film 11 whereby printedmatter can be seen from without the box through the openings 11. It isto be understood that the screen 12 preferably transparent ortranslucent, and it is to be understood that the film 11 can be opaque,translucent or even transparent.`

In the form shown in Fig. 3, the film 13a is moved over the roller 15awithin the box 10a, which has an opening 11a. The screen serial No.22,807.

12a, in this case, is preferably opaque and has a highly reflectivesurface, although it may be transparent or translucent. The illuminationof the screen in this case, however, is effected by means of a lamp 16ULmounted within a reflector 17 supported on a bracket 18 connected to thebox 10a. This lamp throws its light downward at an angle on to the filmand screen, and where the light passes through the perforations in-thefilm it is reflected from a screen 12a. The light which strikes thesolid portions of the film is preferably not particularly refiected, sothat the only portion which is reflected to any degree from the screenis the. portion of the light which passes through the perforations inthe film.

1. An advertising device which comprisesA a screen having a refiectingsurface, a movable perforated film adapted to move over said screen, andmeans for throwing light on the side of the screen overwhich the filmmoves, said light passing through said perforations whereby theperforated matter is exhibited. Y

2. An advertising device which comprises a reflecting screen, aperforated film movable over said screen, and means for throwing lighton to the side of said film away from the screen whereby the light willpass through the perforations and bci-reflected remt-he screen.

3. An advertising device which comprises a screen having a reflectingsurface and capable of passing light, a perforated film movable oversaid screen, vand means for throwing light on to the side of saidlscreen over which the film moves whereby the light will pass throughsaid perforations.

4. An advertising device which comprises a screen having a reflectingsurface, a movable light-passing film adapted to move over said screen,said film having advertising matter disposed thereon, and means forthrowing light on the side of the screen over which the film moves, saidlight adapted by reflection and transmission to accentuate theadvertising matter on the film.

RAY s. FENNER.

